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SEO & trust

Security and SEO reinforce each other when configured correctly.

HTTPS everywhere

  • Canonical URLs must be HTTPS; redirect HTTP→HTTPS; preload HSTS if stable.
  • Single redirect hop; consistent hostnames and trailing slash policy.

Technical hygiene

  • Correct canonical/meta robots; XML sitemaps; robots. txt not blocking CSS/JS.
  • Fast LCP/INP/CLS; HTTP caching; image optimisation.
  • Structured data where relevant (Organization, Breadcrumb, Article).

In brief

Security and SEO help each other: fast HTTPS (HTTP/2/3), clean sitemaps, proper canonical/hreflang, and structured data.

5-minute checklist

  • Serve all pages over HTTPS with HSTS and HTTP/2 or HTTP/3.
  • Provide sitemap.xml and correct robots.txt
  • Set canonical and language hreflang on alternates.
  • Add JSON-LD (WebSite/BlogPosting) where relevant.
  • Measure Core Web Vitals and fix regressions.