SEO for Secure Websites
Security and SEO reinforce each other when configured correctly.
HTTPS everywhere
- Canonical URLs must be HTTPS; redirect HTTP→HTTPS; preload HSTS if stable.
- Single redirect hop; consistent hostnames and trailing slash policy.
Technical hygiene
- Correct canonical/meta robots; XML sitemaps; robots. txt not blocking CSS/JS.
- Fast LCP/INP/CLS; HTTP caching; image optimisation.
- Structured data where relevant (Organization, Breadcrumb, Article).
In brief
Security and SEO help each other: fast HTTPS (HTTP/2/3), clean sitemaps, proper canonical/hreflang, and structured data.
5-minute checklist
- Serve all pages over HTTPS with HSTS and HTTP/2 or HTTP/3.
- Provide
sitemap.xml and correct robots.txt - Set
canonical and language hreflang on alternates. - Add JSON-LD (
WebSite/BlogPosting) where relevant. - Measure Core Web Vitals and fix regressions.